Baby photography Leicester and newborn photographer Loughborough


Hello. I'm Jade, from Sileby near Loughborough and Leicester. Creator and owner of Inspirique Baby Photography. I've always loved snapping away, but my hobby soon became my passion after covering the subject on my Graphic Design degree.

Shortly after starting my business, I found my love for newborn and baby photography and decided to begin specialising in this area. I have since trained in newborn posing and safety, with some of the top photographers in the world, qualifying me to undertake a session of your precious baby, doing what I do best, in the safest possible way, in the most comfortable and relaxed environment, and giving you outstanding customer service.


I am an award winning photographer with many societies. Recently winning second place for 'newborn photographer of the year - Europe & UK' in May 2019. I have won numerous awards with 'BANPAS' (baby and newborn photography association), 'IPPN' (independent professional photographers network), The Guild Of Photographers and 'The National Photographic Society'. To date I have received bronze, silver and highly commended awards for maternity, newborn and baby photography. You can see a list of the awards received here.


I am an approved photographer for 'BANPAS' (baby and newborn photography association), a registered member of 'The Guild Of Photographers' & hold a membership for both 'The Society of Photographers' & 'IPPN' (independent professional photographers network).

I am also a volunteer photographer for 'Remember My Baby' - a bereavement charity offering photographic services for parents losing their baby before, during or shortly after birth, and 'Butterfly Wishes Network' - providing photoshoots for families with children that suffer from a life threatening illness. I am dedicated to giving families those all important treasured images, no matter the circumstance.


I like to consider myself friendly and approachable, with a creative eye for detail. I always listen to my clients needs and ideas as well as offering my own unique style. I edit every single image to ensure it is as good as it possibly can be, and being a perfectionist I will not walk away from a job until I am sure I have achieved the best results. Being a photographer isn't easy, but when I see my customers reactions to their photographs, it makes all of the hard work worth it. Not many people can say 'I love my job' so I consider myself very lucky to be able say I do! .. and I really do love it!


Jade - Owner & Photographer

Rhianna - Admin Assistant


Jade has owned the business since 2012, running it alone. But since making it her full time career in 2016, things got very busy so she hired an admin assistant to help out, introducing Rhianna. Rhianna runs the enquiries & booking side of things, so you'll most likely speak to her if you call us. Jade takes and edits the photos herself, with Rhianna sometimes assisting in photoshoots if needed.

We're both became Mummies ourselves in 2018, Rhianna first in January (on her birthday), having a baby boy - Theo, and Jade in August, having a baby girl - Martha. Our relationship started strictly professional, not knowing each other before Rhianna interviewed for the job role, but have since grown to be very good friends, with Rhianna now being Martha's Godmother.

We both share the same birthday too, and considering we offer cake smash photography, it only seemed right to celebrate with cake!



Welcome to my photography studio, which is purposely designed for babies and where the magic happens. My little piece of heaven, the place where I love to invite you into that's a home from home experience. It is a safe environment for you to bring your new family, and have an enjoyable experience watching your little bundle be photographed in the cosy seating area.


As you can see, there's A LOT of props, a huge variety of colours, textures, headbands, hats, wraps, buckets, baskets, outfits, gowns. You don't need to bring anything with you to a session as there's plenty to choose from here! There's a refreshment area for you to help yourself to throughout your time at the studio, including hot drinks such as tea, coffee and hot chocolate. Cold drinks including fresh bottles of water, and cartons of different flavoured juice. There's snacks to nibble on throughout the session, both healthy and naughty, including crisps, chocolate, fruit bars, fresh fruit and sweets. 

There's also a prep machine and a bottle warmer for you to make your bottles just as you would at home. As a new parent, I know how daunting it is having to make a bottle using boiling water from a flask and then waiting for it to cool, it's a whole new scary experience incase it’s the wrong temperature, not to mention the panic if you have an inpatient baby. So you can use the studio machine as you wish for your convenience (milk isn't supplied). The machine is descaled, and new filters are used regularly.





2nd place - The Newborn & Portrait Show


I regularly enter competitions with various associations within the industry, and I'm honoured that most months I receive an award. I stopped entering so many last year, as I kept winning and I reached a point where I was satisfied with the recognition. I started entering again in May this year, and won the above title which I'm thrilled with. I have been advised to enter national level competitions, so my focus will now be these.


June 2019 - Awarded bronze with The Guild Of Photographers in the newborn category

June 2019 - Awarded bronze with The Guild Of Photographers in the newborn category

May 2019 - Newborn photographer of the year: Europe - runner up

May 2019 - Finalist in newborn photographer of the year

May 2018 - Finalist in newborn photographer of the year

May 2018 - Awarded second place in the maternity photography category

May 2018 - Awarded silver with IPPN in the maternity photography category

May 2018 - Awarded bronze with IPPN in the newborn photography category

January 2018 - Awarded bronze with IPPN in the maternity photography category (1/2)

January 2018 - Awarded bronze with IPPN in the maternity photography category (2/2)

13/11/17 - Awarded highly commended with The NPS in the newborn photography category

13/11/17 - Awarded highly commended with The NPS in the baby photography category

27/10/17 - Awarded highly commended with The NPS in the maternity photography category

27/10/17 - Awarded highly commended with The NPS in the newborn photography category

29/09/17 - Awarded bronze with IPPN in the newborn photography category

24/08/17 - Awarded bronze with IPPN in the maternity photography category

24/08/17 - Awarded judges commended with IPPN in the maternity photography category

24/08/17 - Awarded silver with IPPN in the maternity photography category

21/07/17 - Awarded bronze with IPPN in the newborn photography category

17/07/17 - Awarded highly commended with IPPN in the newborn photography category

24/06/17 - Awarded bronze with IPPN in the newborn photography category

23/06/17 - Awarded bronze with IPPN in the newborn photography category

30/04/17 - Awarded silver with IPPN in the maternity photography category

22/01/17 - Awarded bronze with IPPN in the newborn photography category

27/07/16 - Awarded bronze with IPPN in the newborn photography category

27/06/16 - Awarded bronze with IPPN in the maternity photography category







May 2019 - Present - Member of 'The Society of Photographers'

May 2018 - Present - Member of 'The Guild of Photographers'

March 2017 - Present - Achieved BANPAS PRO level membership

February 2016 - Present - Registered member of IPPN (Independent Professional Photographers Network)

January 2016 - Present - Registered member of BANPAS (Baby And Newborn Photography Association)



Despite being fully trained and qualified in the handling and posing of newborn babies safety. I still try to keep topping up my knowledge by training a couple of times a year with the leading photographers, and I've been lucky enough to train with the worlds best.




14/05/19 - Newborn business masterclass with Kelly Brown

13/05/19 - Judging masterclass

09/09/18 - Newborn safety and posing with Emma Jane of Little Love Photography

20/04/18 - Maternity posing and lighting with Natasha Ince of Photography By Natasha

20/04/18 - Newborn safety and posing with Maggie Robinson of Dinky Feet Photography

25/11/17 - Lighting and posing techniques with Gary Hill from Gary Hill Photography

05/02/17 - Newborn photography masterclass with Ana Brandt from Ana Brandt Photography

04/02/17 - Newborn retreat online masterclass with Alli Peck, Amy Cope, Amy McDaniel, Ana Brandt, Axsys Design, Bethney Backhaus, Cleare          .....................Photography, Emily Lucarz, Erin Elizabeth, Erin Tole, Heidi Hope, Jennifer Veitch, Keri Meyers, Kristen Cook, Lil Buttons, Luisa .....................Dunn, Meredith Gradle, Milk & Honey and Rachel Vanoven.

26/06/16 - Newborn safety and photography posing techniques with Claire Elliot from Forever Memories Photography

18/05/16 - Newborn safety and posing class with Jade Gao from Newborn Photography by Jade

03/02/16 - Newborn safety and posing course with Kelly Brown from Little Pieces Photography

Sarah Rest


We had a newborn photo shoot with Jade, our little 2 weeks old baby girl certainly made her work for it! Jade is so patient, creative and passionate about her work. She made us feel so welcome incorporating things personal to us, her studio is so well set up and even tho our daughter was awake for the majority of the session we weren’t made to feel rushed and left feeling totally relaxed which I wasn’t expecting at all! The finished prints are just too adorable for words and an amazing memory for us to treasure. Thanks so much Jade - you’re a genius!

Ashee Bathia


Would highly recommend Jade at Inspirique for a new born photoshoot. She’s very professional, very patient and fantastic at what she does! No regrets whatsoever!

Lottie Swift


Jade has been amazing from start to finish! We booked our shoot when our little girl was a week old and she still managed to juggle things around to get us in for the newborn shoot. I have just been to the viewing session and the photos are amazing! Totally fallen in love and would recommend to anyone! Thank you Jade for also being so accommodating! Anyone who is thinking of having a session I would definitely do so!

Gemma Payne


Myself and my partner went to choose our photo package yesterday and all I can say is WOW!! The photos are absolutely perfect! I love each and everyone of them. When Jade sat us down to watch the slide show of Rosie and the family pictures it brought me to tears. It made me realise that our long journey of IVF, all the injections and hard times was a distant memory as we have our beautiful little Rosie now apart of our family finally. For me the pictures capture every last detail of how precious Rosie is to us and how our family is complete. I will treasure the pictures forever. The family photos are amazing and the picture of all 3 of our girls is incredible. I can honestly say you can tell Jade loves her job, she adds that small personal touch to every picture taken, every set up she chooses, and every position she places your baby in and you wouldn’t get anywhere else.

An incredible person and an incredible photographer. Thank you again Jade for the beautiful photos and we cannot wait to use you again.

Mack Falconetti


As a bloke I turned up where my mrs told me to go. I was not sure what to expect with the shoot. Jade was very welcoming and great with our son Theo. She was very professional and easy going. We bought some of our own props and Jade was happy to use them in the pictures, they turned out great! Even my son weeing on Jade's camera didn't phase her. Men be aware the shoot is long... bring plenty of snacks and something to read... But there's plenty of tea and coffee on the tap. The pictures are definitely worth it... thanks Jade!

Amit Odera


We first used inspirique for our daughter 1st birthday cake smash photo shoot, and I must say the service and photos taken have been excellent. Most recently Jade took photos of our sons cake smash, and again she has gone above and beyond with presentation and the picture are brilliant. We have recommend inspirique to friends and family, and we can’t wait for the next shoot.

James Clayton


Excellent service and jade is so good with little ones. Had some amazing photos and even ordered a large glass picture for the wall at home. All packages are value to money and no pressure to buy. Would defiantly recommend. Thanks Jade

Rowena Goonetilleke


I had always wanted to do a photo shoot with my newborn but as my pregnancy wasn’t as smooth sailing, I didn’t have the heart to book something in advance. Then once he was born i really wanted a photo shoot and realised he was approaching 6 weeks already by then! I contacted inspirique and they fitted me in the next day! Jade was very professional, clearly having handled new born babies. Her patience was amazing! Baby even managed to do a poop in studio but she took this in her stride! It was an enjoyable few hours and our images are dotted around the house as a reflection of our experience and the quality work! Thank you Jade!

Emily Martin

Jade at Inspirique was truly professional whilst being informal and making myself and my son feel very relaxed to create natural and amazing photos we will treasure forever! We loved the shoot and the time flew by and we could not be happier with the prints created! Jade was natural and caring with our son who was extra delicate as our shoot was a week before his due date as he arrived early. It was very easy to book and Jade was flexible in arranging times that were convenient to both! Jade went above and beyond for us as a family and we will be returning for further shoots in the future! Amazing!

Andy- 16/07/18


A welcoming and relaxing time in the studio both times. Thanks for the photos.

Gemma - 04/06/18


I’ve seen Jade twice; I visited Jade a couple of months back for a maternity photo shoot, as I wanted to capture some timeless images during my first pregnancy. Jade was so professional and friendly she put me at ease throughout, as I spent most of the shoot in my underwear and some shots I was nude (which for most women would be an apprehensive thought even without being 7/8 months pregnant). I was able to be clear about what type of photos I wanted to create, and got to choose which outfits to wear, I only needed to bring black and white underwear, everything else was provided for. I also opted for the powder photo where Jade’s lovely assistant threw flour over me to get a beautiful shot, and didn’t mind at all that her clothes were also covered in flour in the process.

My second visit was a few weeks ago when I took my 3 week old baby boy for his newborn shoot. Again Jade was very professional and spoke to me and my husband about the type of photos we wanted and colour backdrops, outfits we wanted to use, if any. She handled Joel with care and worked to his timetable- we stopped when nappy changing and feeding was needed. We were both very pleased at the end result and couldn’t choose which photos to have so we had them all!

I’d definitely recommend x

Kerry- 21/05/18


Had a very enjoyable photo shoot and I love the photos

Andy Martin


Jade was absolutely incredible, she made the whole process easy. Jade was very professional and understood everything we wanted. Her flexibility made it easier for us especially having a new born. Would highly recommend to anyone who wanted to capture those special early days. 10/10 thank you x

Vikki - 16/07/18


Jade was brilliant with both our children (Florence who was just 2 weeks and Ethan who on that day was every inch a terrible 2). She was so patient and worked her magic and produced a stunning family shot (we’re still stumped as to how she did it) and beautiful portraits of Florence. This was all in the stifling heat and standard newborn poop explosions!! When we returned to choose they were all displayed to help us choose and there was no pressure as to what to have/ spend. We even changed the colours on some to make them work as a group display piece. Really happy and worth every penny also loved the gift bag with little treats as it made it feel much more personal and was a lovely touch x

Jess - 15/07/18


Would just like to say a massive thank you to jade for the amazing photos. You did an amazing job. You was very helpful in letting us have a second attempt as Isabel would not play ball the first time. I'm one happy mummy.

Jasmin- 11/05/18


Amazing photos from the mini newborn shoot!! We really struggled to choose which 3 to have as they were all adorable. Jade really had to work for the shots she got as Penelope was really not playing ball bless her, but all the hard work (rocking and soothing her for over an hour) paid off! She has the patience of a saint! Would highly recommend. We can’t wait to come back and get some more lovely pictures as she gets older! Thank you.

Matt- 04/05/18


I booked in at Inspirique as a surprise present for my at the time heavily pregnant fiancée! From the get go Jade was an absolute pleasure to work with and was so friendly yet professional! We both aren’t keen on having our photos taken but Jade couldn’t have done more to make us feel comfortable and relaxed. We’ve since received our photos and are over the moon.

I couldn’t recommend Jade (Inspirique) more and have since been for our newborn shoot!

Look no further than here if you are after a quality, comfortable photo shoot!

Jeff - 01/04/18


Excellent experience in a warm and welcoming environment.
Jade worked wonders with my son Charlie to achieve the perfect shots.

Sam Davenport


I have used Inspirique Baby Photography twice so far and both times i have been excellently looked after by Jade! I had my maternity shoot at 30 weeks and wasn't feeling my best but jade made me feel so confident and the photos were great! We was not pressured into buying any! We went for our newborn shoot this week and was great to watch jade work with our little girl and she is brilliant with them! She was in safe hands! The service u get is first class and communication is brilliant! Always reply to messages and feel I have been well looked after throughout! Waiting on viewing our newborn photos but happy they will be worth the wait. 100% recommend Inspirique to anyone!

Melissa Robinson


I message Jade right at the last minute for a new born shoot. She fitted me in straight the way , Jade was really good with my son and the photos she's taken I love them so happy with the service thank you jade , can’t wait for the next shoot thank you

Charlotte - 16/07/18


We booked in with Jade for the newborn photo shoot, when our Daughter was 2 weeks old. We hadn’t experienced anything like this before, and didn’t know what to expect. Jade made us feel very welcome and relaxed and explained everything to us along the way. There was no time limit for the photo shoot, which made us feel at ease. The photo shoot was a lovely experience and we would definitely do it again. When viewing the photos, it was a very calm atmosphere. Jade made us feel very relaxed when choosing our photos, and didn’t make us feel rushed at all. Choosing our photographs was very difficult as they were all beautiful! 
We are so happy with our photographs and canvas! Thank you Jade.

AJ - 15/07/18


Thank you very much for the lovely images you took of Isabel they are beautiful. Also thank you for allowing us to have a 2nd attempt at the photo shoot as Isabel was a little upset and not her bubbly self you were amazing. I will highly recommend you to all others out there, friends and family. Can't thank you enough.

Lisa - 04/05/18


I went in to this photo shoot not really knowing what to expect & fairly nervous about getting my clothes off with a stranger. But as soon as Jade invited us in to her studio she made both my partner & myself feel so comfortable. Jade is such a lovely lady, she made me feel so confident! I wasn’t convinced I’d like the photos as I felt a bit silly doing some of the poses, but now I have had my beautiful baby girl and have viewed the photos they are amazing and I’m so proud that I carried her, also captured my baby bump in the most perfect way. Brilliant way to remember/ look back on my bump!!! (As you do forget how big you can get.) I can’t recommend Jade enough, thank you so much for our forever photos.

Emma Platneur


Wow, just wow!!! I am a Mummy of four and after having my last daughter Effie, I finally decided to a have a newborn shoot after seeing Jade’s amazing work. I was not disappointed!!! Not only does Jade provide amazing photography but she makes the whole experience extremely enjoyable and special. Effie was only a few weeks old when we ventured over as a family 6. Effie was handled with care and love and Jade had this magical ability to keep her calm and content throughout the session. Jade was also kind and patient enough to take a picture of all four of our children (literally a genius!!). The way in which our images were displayed for us to choose from was beautiful, personal (and emotional). Everything is done with care. We love our prints and can not recommend Inspirique enough.

Khyati - 16/07/18


I wanted to capture the beautiful experience of pregnancy. As soon as we met Jade she put me and my family (husband and toddler) at ease. She was very friendly and professional, took us through the process with patience. I had used one of the dress and head piece from her amazing maternity collection for the maternity shoot.

We also had our newborns photoshoot done few weeks ago. Again she was brilliant with him and handled the session with thorough professionalism. All the props she used for the shoot were so beautiful we couldn’t wait to see the results! It was more than we had expected. Both me and my husband are very happy with the whole experience.

We would definitely recommend!

Sandy - 16/07/18


I was really worried about venturing out so soon after my son was born. In fact I regretted booking the session because I wasn’t up to getting out of the house. But I mustered up the courage in the end and did it, and I’m so glad I did. Jade was brilliant with my son and you can tell she’s so comfortable with handling new borns. And despite the heat, she did everything she could to keep all of us comfortable!!! The photos came out beautifully. Would definitely visit again!!

Kathryn - 15/07/18


Thank you for our lovely newborn and sitter photos!

Laura- 24/03/18


We recently did a cake smash for our 1 year old daughter. The whole experience was really fun and our daughter instantly took to Jade. Thank you again for making her 1st birthday so memorable.

Leah - 01/04/18


THANK YOU!!! Jade was amazing with our little boy Charlie. She was so patient settling him, resulting in some absolutely fab pics. All of which was fascinating to watch from jade soothing him to positioning him. We can not wait now to show off the prints. Thank you again. We will be back.

Sarah Wilkinson


Jade did a fantastic job on our daughters newborn shoot. She's so determined to get that perfect shot. nothing is ever too much trouble she was brilliant with my two girls too. Would highly recommend!

Krishna Gorania


I’ve recently given birth to my first and I really wanted someone to capture my precious baby in his first few weeks, all Mother’s say time flies by so quick and before you know it they are all grown up. Jade was recommended to me by a family member, I’d seen the great pictures she had taken of my Niece already. I was quite nervous about someone posing my baby who was only 10 days at the time but boy am I glad I had the pictures taken.. Jade was amazing! Before the shoot I received an email containing all the information I needed to know about the day. On the day I felt so comfortable with the shoot, Jade was so great with him, she stopped to let me feed him and didn’t rush me at all, she wasn’t bothered about the wee and pooh everywhere during the shoot either.

I’ve now seen the images from the day, I had initially planned to only buy the basic package but the images were so amazing I purchased them all along with a framed canvas! Thanks Jade!!!

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Inspirique Baby Photography

Paddock View, Syston


LE12 7NW

07951 654 521
All images © 2018 Inspirique Photography.
All rights reserved.